A decade ago, as a new entrepreneur, Sarah Madelin invested a huge chunk of her startup funds in hiring a designer to create an e-commerce website. It was beautiful, on-brand, and full of vulnerabilities. When it was hacked and she couldn't afford to fix it, she cut her losses and designed a new website herself. Over the years, she’s channeled those self-taught skills into creating stylish web and e-commerce sites for authors, artists, and small businesses.
This presentation will explore the easiest ways authors can design their own beautifully branded home on the web, no coding knowledge or design training needed! Topics include branding for authors, the important pages authors need to include on their sites, a review of easy-to-use hosted website builders, and how to source low-cost images that make it all come together. Authors should come away with a plan for how to brainstorm, design, and manage their own on-brand, low-hassle, inexpensive website.
Sarah Madelin writes contemporary women's fiction and romantic comedy novels that blend humor, heart, and romance. Her characters are learning to own their journeys and embrace love—for their families, their communities, their partners, and themselves. Sarah also devoted a decade to running a bespoke stationery boutique, so she's also enthusiastic about entrepreneurship and design, and is deeply committed to helping people on all paths achieve their dreams. Sarah lives in Colorado with her husband, twin kiddos, and too many pets.